overview.
StellarEdge is a branding initiative created for a forward-thinking stock and financial company. The project establishes a bold and minimalist identity that reflects trust, clarity, and long-term growth.
At the center of this identity is the StellarEdge logo, built around the initial “S.” Its sharp, upward form symbolizes financial ascent, progress, and momentum in the stock market. With clean geometry, modern aesthetics, and a professional color palette of black, green, and neutral tones, the brand communicates prosperity, strength, and reliability — values essential in the financial world.
The design process followed a structured path from research to final optimization, ensuring precision and consistency at every stage. A cohesive design language — from typography to layout — makes the identity scalable across digital platforms, reports, and investor communications. More than just visual appeal, StellarEdge positions the company as a trusted partner in guiding investors toward sustainable success, blending simplicity with strength to inspire confidence and focus in every interaction.
logo design
I designed the StellarEdge logo by building around the letter “S”, giving it a sharp, upward edge to symbolize growth, progress, and financial momentum. The clean geometry and precise alignment were intentional, ensuring the mark conveys trust, clarity, and focus — qualities that are essential for a financial brand.
design guidline
To maintain consistency, I developed a structured design guideline that defines the brand’s visual language. Using the Poppins typeface and a minimalist grid system, I established a modern, scalable identity that works seamlessly across digital platforms, print materials, and investor communications. This process allowed me to create a brand system that is both professional and adaptable for long-term growth.
mockups
To demonstrate the brand in action, I created real-world mockups that showcase StellarEdge’s identity across professional touchpoints. From digital trading platforms to corporate communication and employee ID systems, the design adapts seamlessly while maintaining consistency and impact. Each application reinforces the brand’s core values — clarity, trust, and forward momentum — ensuring a strong presence in every investor and client interaction.
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